From: Tony Torres
Piranha Marketing Headquarters
Tempe, AZ
Friday, 9:32 a.m.
December, 24, 2004

Dear Friend & Valued Piranha Marketing Member,

Over the years, Joe Polish has sent you numerous "offers" as well as a variety of "solutions" to your marketing/business "problems", most of which have promised that, if you follow his advice...

You Will Become
Financially Independent!

Joe was not lying or exaggerating when he made you those promises.

In fact, anyone who followed his advice to the "letter"... could, in fact, be relaxing right now on a secluded beach in Hawaii (sipping on Pina Coladas)... or they could be "living-it-up" at a luxurious four-star spa resort in Switzerland... or they could be spending more time out on the golf course... or they could choose to go fishing all day long... or, of course, they could simply enjoy being able to spend more time with their friends and family.

Whether any of the above appeals to you is not the point. The point is that, as entrepreneurs, we'd all like to... every last one of us... be able to...

Have The Financial Freedom
To Do Whatever We Want ...
Whenever We Want!!!

It's true.

We all got into this business in hopes of creating financial freedom for our families and ourselves.

Unfortunately though, for most of us, we lack that "hidden secret"... that "missing ingredient" which allows us to catapult ourselves to the level of a "Bill Gates", an "Oprah Winfrey", a "Donald Trump", a "Bill Phillips" or even that of just a plain ol' "millionaire".

On the following pages you are finally going to discover what the "hidden secret" of achieving financial independence really is all about... and how you can learn every aspect of it "inside and out"...

Without Risking
A Single Penny Of Your Money!

Are you ready?

Let's get to it.

As you probably know, I have worked for Joe Polish for quite some time now. In my opinion, Joe is nothing less than a "marketing genius". It is his forte ' ... his "specialty"... the "love of his life". You might even say he's married to...

Marketing!!!

However... for quite some time now, Joe has come to accept the fact that "marketing" is not the only "key" to running a super-successful business. Joe knows there is more to becoming financially independent than just the implementation of brilliant marketing techniques.

In fact, when we were having lunch together the other day, I asked him, "Joe, seriously, what do you believe it is that separates the multi-millionaires of this world from those who just seem to be "getting by" in business? It can't be just "luck", I exclaimed.

With a Cheshire cat grin on his face, Joe responded, "Tony my boy... If you want to know the truth, it all boils down to the synergistic effects of having the proper marketing, management, and implementation skills all operating via an "intelligent system". That's what really makes a business dominate their marketplace... that's what really turns the crank that produces incredible wealth for any business!"

I sat there with a puzzled look on my face.

What was this guy talking about?

Joe continued, "Look at it this way Tony. If you owned a business, and you wanted to dominate your market... I'm talking about kicking some serious ass... the kind of ass that would send your competition back into the Great Depression. Man, you'd need to have your company operating like a well-oiled machine in every area and aspect of the business... wouldn't you?"

"Well yeah", I nodded in agreement.

"Every last detail of a business needs to be "controlled" with an "intelligent system! For example", Joe pressed on, "Let's say you owned a carpet cleaning company. What would you do... buy some equipment, maybe hire an employee or two... advertise consistently... do good work... and sit back... and expect to get rich? Well... it don't work that way pal. It never has... and it never will. There's just so much more to the equation when it comes to running a mega-profitable business."

"Tell me more." I prodded.

"Alright", Joe continued, "If you owned a carpet cleaning business, and you really wanted to become rich, here's how you... and if you had any employees... would all need to be continuously thinking about the business..."

• What can I do to increase client referrals?
• What can I do to increase productivity on the job?
• What can I do to reduce equipment breakdowns?
• What can I do to reduce company costs/expenses?
• What can I do to increase our "job averages"?
• What can I do to motivate those around me?
• What can I do to motivate myself?
• What can I do to better communicate route (scheduling) information within the office?
• What can I do to impress the heck out of our clients ("wow" them) so that they can't resist telling their friends about our carpet cleaning business?
• What can I do to improve communication within the company?
• What can I do to keep the office/shop more organized?

"In a nutshell Tony... in order to become a mega-successful carpet cleaning entrepreneur... what is needed is an "intelligent system" that will help you stimulate and answer those kinds of questions that I just mentioned as examples."

I nodded my head in agreement, as it was all beginning to make sense.

My next question for Joe was, "Joe, you keep mentioning the catch-phrase, "intelligent system". Does such a system exist?

Joe responded with, "Of course it does! Ken Glickman of Boardroom Reports has been teaching it for years. As a matter of fact his "hands on training" Business-Improvement-Program is being used by companies like Ford Motor Co., FedEx, Rubbermaid™, The American Red Cross, The Los Angeles Dodgers, as well as hundreds of other multi-million dollar corporations to skyrocket their collective profits and make (and save) millions!!!"

"You think all those "monster corporations" are using this program because they've got nothing better to do?" added Joe. "Not on your life! They're using it because it works! They're using it because it helps them to survive. They're using it to help themselves grow... and to stay two steps ahead of the competition."

My next question to Joe was, "How applicable is this "intelligent system" thing (or whatever you want to call it) to the Carpet Cleaning industry?"

"It works flawlessly!" exclaimed Joe. "And because it has already worked so well for 8 of my Piranha Marketing members, I've gotten Ken Glickman (along with his associate Patti Mara) to agree to hold a one-day "hands on" seminar appropriately titled...

"The I-Power Millionaire-Maker
'Super Conference'
For Carpet Cleaners"

First of all, it's important for you to know that...

You Can Attend This Life-Changing 1-Day "Super Conference " Without Having To "Pre-Pay "
For Admission !

It's true.

You get to come to the "Super Conference" without pre-paying... and without having to risk any of your money up front. (I'll give you complete details about everything in just a few moments.)

Onward...

This one-day "I-Power Millionaire-Maker "Super Conference" For Carpet Cleaners" is going to take place on Thursday, January 27, 2005 at the Embassy Suites Hotel in Tempe, Arizona. The "hands on" event begins at 8:00 a.m. sharp and concludes at 5:00 p.m. that same day.

At this very instructional "hands on" Conference, Ken Glickman and Patti Mara are going to reveal in step-by-step detail...

	How "I-Power" will change the way you, the owner, thinks about your business: So often, the owner of a business gets into a "rut"... gets used to doing things a certain way... and subconsciously puts on a pair of "blinders" when it comes to the day-to-day operations of their business. People often adopt the philosophy of, "This is the way we've always done it! It's good enough!" When you do that, you short-change yourself from opening up doors of new opportunity. I-Power's step-by-step program which you'll discover at the "Super Conference" removes the "blinders" and opens you up to a whole new world of hidden profits and hidden opportunities that are right there in front of you. It allows you to bust through your "mental barriers" which enables you to "get out of your own way". By the way... this "I-Power Millionaire-Maker "Super Conference" For Carpet Cleaners" is 100% applicable for small, 1-2 person companies, massive 20+ employee operations... even for those who are part of a franchise.
	How to change "The Culture" of your business: Imagine having a "system" that allows you to literally change the way your employees "think". Once you return back to your company from this "Super Conference", in a very short period of time, you are going to have your employees looking at their jobs differently... taking more responsibility for their own work... seeking ways to increase their productivity, cut out waste... and look for new ways to make money for you!
	How to create the most "Intelligent Systems" any carpet cleaning business owner (or employee) has ever seen. If you're a company that has few (or no) "systems" in place which help your business run smoothly... you are going to be exposed to a "process" that will likely increase your income by 100%. If you are part of a franchise that already has excellent "systems" in place, this "process" can still realistically increase your income by 50%! (It's that powerful!)
	How to effortlessly encourage your employees to take responsibility for their work... to be more passionate about their work... to work together as a "team": This "auto-pilot" step-by-step program changes your employees attitude from, "That's good enough!" and "That's not my job!" to... "What can I do to improve every aspect of this company... every aspect of what I do every day for this business?" It flips on the "creativity switch" that lies deep within us all... resulting in a "financial windfall" that you never dreamed was possible in this business of cleaning carpets and upholstery.
	How to remain "two steps ahead" of your competition: It's not enough to be "good"... or even to be "the best" because your competitors are going to pass you by. Every day, other companies are out there "innovating"... trying to dominate your marketplace. You have to be able to keep up with them... or... surpass them!!! The "I-Power Millionaire-Maker "Super Conference" For Carpet Cleaners" supplies you with a step-by-step plan that virtually guarantees your company "market domination". It changes you (and your employees) into being "Solution-Focused" versus "Problem-Focused". (There's a big difference between the two, which you will discover at the conference!) Any human beings who are able to focus on "the solution" instead of on "the problem" are going to have their LIVES TRANSFORMED!
	How to get the most out of "leverage" and "productivity" in your business: "Leverage" is being able to get maximum results... by using the least amount of effort . "Productivity" is getting maximum results... in the least amount of time. After attending this Super Conference you will have a system "burned into your mind" making "maximum leverage" and "maximum productivity" a "reflex act" in your life. This system will become "second nature" to you... resulting in incredible wealth for you and your family. It's that simple.

More Of What You'll Discover
At The "I-Power Millionaire-Maker
Super Conference For Carpet Cleaners"

• The "secret" to keeping your staff "motivated"... "feeling valued"... "on their toes" and "wanting to contribute" to the growth and success of your business... forever !!!
• How to make YOURSELF (and your employees) more resourceful, more solutions-focused in such a way that you're producing better results in every area of your business (advertising, scheduling jobs, quoting jobs, answering telephones, client service, follow-up, paying bills, etc.)
• The only true, "lasting" way to do away with employee attitudes of, "That's not my job!"... "That'll never work!"... and... "It's good enough!" (Hint: most employees don't "think"... they merely do what they've been instructed to do.)
• How to instantly (and permanently) change people from being "blamers" & "complainers" into "Employees of the Year" who are constantly looking for ways to make things better for your entire business.
• Why "I-Power" is NOT just a "bunch of ideas" that are based on "theory"... but is rather a step-by-step "proven program" that consistently produces lightning-fast results in both your "business"... and "personal life".
• "How" and "why" the I-Power Program practically runs itself. (The biggest problem with most programs is that they almost always"”no matter how good they are"”"burn out".) The I-Power Program however, will become a permanent part of your "business culture"... it will become part of the natural way you and your employees "think" and "work" every day. You can forget about "straining" to implement it day after day after day! It's a "built in" system that works when you decide to take a day... or even weeks off from your business!
• And much, much, more!

What it all adds up to... is that this Super Conference is going to end up being...

The Most "Mind-Blowing Experience"
Of Your Life!!!

All true "players" in the carpet cleaning industry are going to be there, and I suggest that you make sure you're one of them.

Imagine how well your business would be doing within just a matter of weeks, if the first day after returning from the Super Conference you and your employees immediately... and constantly began thinking about... making... and implementing suggestions like...

• "Here's an easy way that we can generate at least 3 referrals from every client we service today".
• "You know, we could cut our time spent at each job by at least 20% if we were to _________________________."
• "Hey, I bet 35% of our clients would be willing to pay us top-dollar to ___________________________... and it would cost us next to nothing to do it.
• "After dealing with hundreds of clients and getting a good feel for their objections, I can almost guarantee that if we just changed_______________________________________, and _________________________________, we'd be able to almost double our income on each job.
• "By offering ______________________________ to our vendors, we could probably cut our expenses by 20%!!!" ("I bet they'd go for it!")
• "Not only would there be virtually no "employee turnover" here, but I bet every top cleaning technician in town would be fighting to work here if the owner offered
• to________________________________________... and the best part about it all is that it would actually make the company more money... rather than cost money!"
• "You know, last week I saw a business owner doing _________________________ and _____________________, which was basically giving him FREE ADVERTISING. I bet we could do the same thing in our business and pick up an extra 20-30 jobs a month... without having to spend a dime on advertising

Well...

That's What The
"I-Power Millionaire-Maker Super Conference"
Will Do For Your Business!!!

It will "program" YOU and your employees to constantly be on the lookout for discovering ways to get more accomplished, for ways to achieve better, faster results... for ways to improve the overall productivity and profitability of your business.

Honestly...

Why do you think that companies like Ford Motor Co., FedEx, Rubbermaid™, The American Red Cross, The Los Angeles Dodgers, and hundreds of other multi-million dollar corporations have profited from using the same systems you'll be handed on a silver platter at this super conference to skyrocket profits and make (and save) millions for their businesses?

Do you think that all those companies are "delusional"?

Or do you think that perhaps there really might be something to this I-Power Millionaire-Maker program ?

I'd say it's the latter.

In fact... I know (from the "feedback" I've been hearing directly from 7 of the Piranha Members who are currently using the program)... that it is the latter !

Think about it... what this all really boils down to is that by attending this Super Conference... you are going to have a "systematic" plan in place (that I-Power provides you with)... meaning that everybody who works for your company (including you!!!) is going to become "systematically" more effective... and more productive... at not only their designated "job"... but also in recognizing "opportunities" within the company that can make your business grow... and all of this is going to result in...

You Having The Financial Freedom
To Do Whatever You Want ...
Whenever You Want!!!

This is going to be one of those events that really will change your life!

Here's What Carpet Cleaners Are Saying About The
"I-Power Millionaire-Maker Super Conference"

" Thanks to I-Power I've been able to delegate my entire business over to my office manager. I no longer have to work in my own business unless I choose to. And... since getting our technicians involved in the I-Power program, we've been able to increase our job average by a whopping $139.00 per job! This entire program has been phenomenal! It's changed a lot of people's lives, especially mine."

-Brett Brodie MaxCARE

"We're just a little carpet cleaning business that, thanks to I-Power, can see a huge future in expanding our company. This I-Power program is helping my business to function... and run very cohesively without me having to be there... which is what every entrepreneur desires. I-Power has already given us two ideas that we forecast will generate over $80,000.00 within the first year of implementation. This program is simply amazing!"

-Steve Manter
Manter & Sons Certified Technicians

"It's just been really phenomenal... to have what I was looking for...to have better communication with increased team spirit...I-Power works anywhere...We've had results that save you money, we've had results that save you time...I-Power is ELF...It's an ELF system, and it's definitely made my communication with my staff ELF...the results are just tremendous!"

-Luis Hernandez
Dynaclean Professional Services

"As the owner of my company, I was always the "idea person". I never really relied on any of my employees for ideas. (Of course they never volunteered.) Thanks to I-Power, some of the best ideas my company has had have come from my employees. Also, thanks to I-Power, I have noticed that my technicians are working more as a team. I have one tech who has really stepped up and become more of a leader...

All in all... teamwork has been huge. There is a lot more energy and excitement. My company as a whole is running much more efficiently, which I know is making and saving me money. I-Power is awesome!"

-Eric Wenger
All Pro Restoration

"...Sure we all had ideas, mostly complaints...but nothing was ever done about them...We didn't have a process. Until we were coached in I-Power that is... Now Deep Down is a "We can, We will and We could" organization. The negativity is gone. ...with I-Power, you can change the way they think! And, we find that we are getting done more in the last 6 weeks than we have done in the previous 9.5 years!"

-Mike Crowley
Deep Down Clean

"Thanks to I-Power, comparing September with August, our payroll is down $12,932.00. Office expenses for the month are down $912.00, and equipment repairs are down $24.00. We haven't finished all our September billing from the hurricane yet, but so far, sales are up $4,000.00 from last month. That figure will be higher when all the billing is finished. Our net profit so far is up $26,644.00 from August. I-Power is truly miraculous!"

-Judy Ranson
Daystar Cleaning

"In the last five weeks I have watched our office and employees transform into a well-oiled working machine. We have learned more about each other, which has improved our communication skills. Employee self-esteem is at its highest, which automatically increases employee moral. The I-Power program has proven itself to Maxcare... we are 210% satisfied with the results we've seen so far.

-Sunny Koopman
MaxCare

Those comments from carpet cleaners, pertaining to the I-Power program, which you've just read are for real. However, the most impressive aspect of them is that...

These "Guys"
Are Just Getting Started!

It "boggles the mind" when you think about where these business owners will be... a year from now !

Here's How You Can Attend The
"I-Power Millionaire-Maker Super Conference"
Without Having To Pay Any "Up-Front Money"
To Learn All The "Secrets" ...

The "price tag" to attend this one-day "I-Power Millionaire-Maker Super Conference" is only a meager $997. However, we are going to assume all the risk by letting you in for "free". To put it "plainly", we want you to be so comfortable... so confident that this event is going to be everything we claim it will be (and more!!!) that you don't have to pay one red cent to attend until after the event has ended... and you have decided that, "Wow, this Super Conference really was all that it was "cracked up to be"... and yes... I am more than happy to pay $997 for being able to attend this life-changing seminar!"

Oh... and by the way... the $997 "price tag" that we will be charging is good for 2 people (per company). If you would like to bring any additional staff members, they will be admitted at a cost of only $295 per person. (Payable under the same terms of "Entrance fee is collected... "If" ... and only "If"... the attendee was 100% thrilled with everything they learned at the one-day Super Conference."

One "side note" that I'm sure you'll agree is more than fair: We are requesting a small $49 deposit to reserve your space. This $49 deposit is 100% refundable if you attend the seminar and feel that it was not worth attending. (If you reserve a space for the seminar, but fail to attend, your $49 deposit will not be refundable.)

Does that sound fair to you?

Good... I thought it would.

So there you have it...

The Opportunity Of
A Lifetime!

That's the good news.

Now for a little bit of bad news...

Attendance For This "Super Conference"
Is Limited To Only 150 People!

And... as of the date that this letter was mailed, 121 people have already registered for the conference. This means that there are approximately only 29 seats left. Add to that... the fact that this "invitation" you are now reading has just been dropped in the mail to more than 3,000 carpet cleaning business owners throughout North America and the U.K. And... well... if you do "the math" you'll realize that only a "miniscule" percentage of those receiving this letter will actually be able to take advantage of this life-changing Millionaire-Maker Super Conference.

If you'd like to be one of the lucky few who will be able to attend, I encourage you to stop what you are doing right now and fill out and fax the enclosed pink enrollment form over to our office at 1-480-858-0004 . Or if you'd like, you can call our office by dialing 1-800-275-2643 and tell whoever answers, that you'd like to sign up "pronto" for the "I-Power Millionaire-Maker Super Conference".

Do it right now... before the few remaining "seats" are all filled!

Sincerely,

Tony Torres
"Joe Polish's Personal Scribe "

P.S. If you are a carpet cleaner who really, truly wants to take your business to its highest level... a level that will finally make you a "millionaire"... you will be at this Super Conference ! Period.

P.P.S. Just one more point about the "I-Power Seminar" that I'd really like to stress... When you leave this seminar, you are going to walk out of there with "literally" dozens of proven I-Power ideas that you can put to use immediately when you return home to your business. This is truly a "hands on" seminar that is loaded with tons and tons of valuable, 100% applicable-to-your-business "content". You're going to find out that this seminar is far, far more valuable than I have made it out to be.

P.P.P.S. By the way, virtually every one of Joe's Platinum Plus members will be attending this event. Throughout the day (and after the event) you'll have the opportunity to "pick the brains" of many of the most successful carpet cleaners on the planet. Think about it... Just one "gold nugget" piece of advice that you pick up from any of these "superstars" will more than pay for the entire cost of the seminar.